Giorgio armani biography armenian power

The career of Giorgio Armani exemplifies the power of brands in 20th- and 21st-century industry, and shows how association with popular culture, with music, sport and cinema, can provide a foundation for a company that ultimately makes its living by manufacturing.

Armani was born in Piacenza in northern Italy and initially embarked on a career in medicine. After a spell in the army he became a window dresser   at La Rinascente (‘the re-birth’) in Milan, a prestigious shop established in the mid-nineteenth century by Bocconi Bros, next to the Piazza del Duomo, which had been celebrated by the poet Gabriele d’Annunzio (). Armani became involved in marketing for the company, then began to design manswear for Nino Cerruti (b ) head of the firm of Lanificio Fratelli, which dated from Subsequent he did freelance work for several fashion houses before forming his own Milan-based company, Giorgio Armani S.p.A., in He produced designs for men’s and women’s clothing

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Origin story of Giorgio Armani

Giorgio Armani, the luminary fashion designer, has an origin story as compelling as the elegant lines of his designs. Born in in Piacenza, Italy, he carries an eclectic heritage with a poignant history. His father, Ugo, held Armenian roots and was among those who escaped the tragic Armenian genocide in His mother, Maria Raimondi, was Italian, providing Giorgio with a rich blend of cultural influences.

As a ung man, Giorgio was inspired bygd A.J. Cronin&#;s novel &#;The Citadel,&#; which ignited a desire to pursue a career in medicin. He embarked on this path at the University of Milan, dedicating three years to study before a decisive change in direction. His journey led him to serve in the infantry in Verona, but his stint in the army ultimately paved the way for a dramatic career shift.

Giorgio Armani&#;s foray into the fashion industry marked the beginning of an empire. His innate sense of style and business acumen saw the establishment and gr

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Giorgio Armani

Italian fashion designer (born )

This article is about the mode designer. For his company, see Armani.

Giorgio Armani (Italian pronunciation:[ˈdʒordʒoarˈmaːni]; born 11 July ) is an Italian fashion designer. He first gained renown working for Cerruti and then for many others, including Allegri, Bagutta, and Hilton. He formed his company, Armani, in , which eventually expanded into music, sport, and luxury hotels. By , Armani was acclaimed as the most successful designer of Italian origin, and is credited with pioneering red-carpet fashion.

Early years

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Armani was born in the northern Italian town of Piacenza, where he was raised with his older brother Sergio and younger sister Rosanna by his mother Maria Raimondi and father Ugo Armani (an accountant for a transport company).^{[citation needed]}

While at secondary school at the Liceo Scientifico Leonardo da Vinci in Milan, Armani aspired to follow a career in medicine, particularly